PROTOTYPE

RADICAL ENT. / ACTIVISION / 2009 / PS3, XBOX 360, PC

ROLE: DESIGN & CREATIVE LEAD, CONCEPT CREATOR

Design & Creative Vision Holder, co-created game concept, drove to final design

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At Radical Entertainment I conceived and directed the design of Prototype, an original action‐adventure IP built around shapeshifting combat, open-world traversal and chaotic freedom. I defined the core mechanic pillars, established tone, system design and narrative hooking for a Manhattan-scale sandbox where power and spectacle make friends.

RESULT: The game launched to strong critical reception, reached platinum sales and established a franchise that still influences open-world power fantasies today.

Key contributions:

Created, Pitched & Shipped Original IP title

Created the core shapeshift mechanic and player progression loop, linking power fantasy with deep identity systems.

Led cross-discipline alignment & realisation across the game for design, narrative, combat.